Hacker News Reader

I think vanguard is perfect for the type of investor they attract. I probably log in to my vanguard 2 or 3 times a year. It is set to autodraft from my bank account and buy index funds every month and reinvest the dividends. So it is set it and forget it.

A slick interface and UI team that is trying to figure out ways to increase user engagement is just asking for your users to get in there and gamble away their retirement savings.

View on HN

Agree completely. I think Vanguard's UI is trying to send the message "if you're logging in you're doing it wrong".

I agree with you both. I'd be worried if Vanguard suddenly became like Robinhood.

There's a new version of the Vanguard app on the App Store called "Beacon" that includes a very useful visual overhaul (account balances & performance are front and center) but keeps that wonderful Vanguard focus on, well, staying the course and not much else.

Reply on news.ycombinator.com