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> but the benefit [the App Store arrangement gave] to developers was much less clear cut.

I disagree, I think the fact that so many developers built apps for iPhone supports my point. Apple gave developers everything they needed, users with dollars to spend.

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Those users would always be there. If there was another App Store instead they would be there. If there were app stores competing there would be users with dollars to spend on both. The App Store doesn't provide users because it does something special, it provides them because there is no other option to install apps on your expensive smart phone/tablet without using it.

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