Ha, I'll admit that I'm one of those people. I shot on a Fuji mirrorless for years, but photography didn't really capture me as a hobby until this year, when I got into film.
I originally got a Mamiya RB67 because I watched a bunch of Youtube channels and wanted the "medium format look", but I didn't feel like switching off Fuji for full frame as a compromise. The experience of shooting on the RB67 was honestly eye opening. The big waist level finder, being able to actually manual focus instead of focus-by-wire, the highlight rolloff and colors of Portra. I picked up and fixed an Olympus 35RC for 35mm after that, and I had a great compact rangefinder I could carry around anywhere. Way cheaper than buying a Sony RX100 or Ricoh GR.
Part of the fun is just shooting on toy cameras and weird film, too. Despite being able to fire off way more shots on my mirrorless, I feel like I'm more open to experiment when I shoot film, and my digital photography has improved as a result.
It's kinda tough to really verbalize why film is catching on again without coming off as pretentious, but I do think that format, form factor, and the shooting experience are all important to the form of the art that comes out. When I record music, sometimes I'll record on my Zoom, or to a cassette, or maybe just my phone. I'm not trying to put out award winning studio produced albums, just trying to have fun and produce art that's hopefully meaningful to myself and my friends. :)