Its all the same shit.
Our media here is a joke, even our govt funded "for the people" news org is massive biased toward the liberal party.
Terrorism, climate change, the challenge to single-narrative media, gay marriage, and a number of other examples of recent societal change are shifting the ground underneath the powerful, and they're not winning 'naturally' as often as they'd like, so they're resolving to win 'unnaturally', which very quickly degenerates from a position of 'nice'.
Sky News is what it is because of chasing popularity. Unfortunately it has a suitably sized audience to maintain it's virulently ignorant and hateful narratives. It's representative of a distilled version of a Australia's hopes and dreams for the future. Oh so sadly.
Fine. Have the government pay subsidies. It's not Google's duty to fund the newspaper industry.