> I feel that most people would benefit from knowing more about how to get a good night's sleep, but have a hard time figuring out what to do exactly.
I personally don't agree. For pretty much all the people I know who won't sleep enough (that is, most of the people I known), it falls into the more general problem of health hygiene denial:
- knowing that one should sleep more, but for <any reason> one doesn't,
- having anxiety problems (eg. waking up early and not falling back asleep due to "mind rush").
While the second is certainly a serious problem that needs a medical (in a broad sense) approach, I'm very skeptical about dealing effectively with the first.
The negative effects of eating junk and smoking are extremely well known, and still, there's a large amount of people who do it.
Sleep deprivation on the other hand has obvious negative effects, buy they're not documented/perceived, in common culture, as being catastrophic (eg. you risk to die); it has also the perception of being a time waste, which conflicts with the busy requirements of a modern life.
Call me pessimistic, but I can hardly see a way to realistically (I stress "reastically") improve the situation on large scale (like smoke campaigns decrease smokers).