As for SMTP, most people use Gmail nowadays anyway. Google might be able to kill SMTP if they wanted to.
I don't know if it's still in the pipeline but I remember that Google proposed an "AMP for email" not so long ago, with basically self-updating email contents.
Open email can be severely damaged if good old SMTP is only used to tunnel proprietary formats, especially if those formats are effectively just metadata that's used to fetch the actual content of the email from 3rd parties.
[1] https://en.wikipedia.org/wiki/Transport_Neutral_Encapsulatio...
Most companies use mail internally or to interact with customers usually using some type of external mailing service.....