The real question is - how do you entice more girls to sign up? Girls not only attract guys in to joining (obviously) but more girls as well.
Essentially the idea was that the friends of someone would sign up, and then start writing their friends profile - the idea I think was to mimic how women find their friends dates in the real world.
From what I understand, their female/male ratio was very good to the point where at times the females outnumbered the men - whereas on other dating sites this is just not the case.
Beer + time does cloud ones memory.
Anyway, a quick Google search reveals that the site that I was talking about is called mysinglefriend - I think she originally told me mysinglemate or something, which is where I got confused.
Sorry about the mixup.
shoesbabiesandboyfriends.com?