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At this point i'm more worried about the chumbox (taboola shit) scammy ads that appear even on the most reputed media sites.

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While agreeing, I'm even more worried that the "taboola shit" seems to gain lots of clicks even on reputable sites. Out of curiosity I followed a few of them, and most of the time the linked content is the cheapest "content" look-a-like possible - still a lot of users appear to click.

I wonder if there are any studies regarding shallow content and its apparent appeal.

There are entire industries operating around shallow content and it's appeal.

But now you've said it we can patiently wait the thousands of freshly minted PhDs to support the obvious.

Are they scammy or just content you aren't interested in?

Both. The headlines link to websites filled with fake articles that relink to shopping sites or directly to those websites despite being unrelated to the ad.

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