While we built it with an eye on the non-profit and political world, it could also be of benefit to independent creators of all types -- artists, musicians, advocacy groups, small businesses, sports teams, public speakers, etc. Anyone who is a leader or creator with a following.
"How can I manage my political campaign?" "How can I promote my music?"
Basically, the "Abe for President" line makes it seem very heavily targeted towards US citizens running for public office. I found it get past that initial impression.
Focus and then expand-- don't try to boil the ocean. Think Amazon (books first), Craigslist (SF first), Facebook (college kids first). How you position at first doesn't lock you down.