https://en.wikipedia.org/wiki/Trophic_level#Biomass_transfer...
https://en.wikipedia.org/wiki/Trophic_level#Biomass_transfer...
The alternative would be to let tons of cultured pastures go to waste, and instead develop extremely expensive and wasteful greenhouse altnernatives that would suck our energy reserves dry. That is why meat production is in fact preferrable in the North. It's just not feasible to produce enough food without spending a lot of resources on imports, due to growing conditions that favour greens that aren't edible for humans, so our best option is then meat for local and "short-travelled" sustenance. [2]
Second, there's obviously a place for meat eaters in this biodiversity. Of course, we're "too many" humans (who are of course meat eaters), but on the other hand we're sustaining our current population nicely with progresses made within both environmentally friendly transportation and not to mention advances within industrialized and automated farming. [3] Add to this that the population growth is in fact slowing down. [4]
Long story short, the world has a giant surplus of food. [5] The amount of food here isn't the problem. It's the adverse effects local politics, production and transportation that are the problems the grand level, and to that end you can't as a general rule suggest that veggies are the "best" option. Well, it clearly isn't in the northeren hemisphere.
In the end the moral question is, should we really force people to eat this, that or the other? I mean, there's obviously no harm in making suggestions, but when those suggestions aren't met with enthusiasm, then change isn't liable to happen without the use of force. And I think can all agree that we are nowhere near a Soylent Green situation, so we still have the option to give people a choice.
Personally, my bet are on those developing succulent and protein-rich meat alternatives. The second they can make a product that similar enough, but without the environmental overhead, then people will flock to it.
[1]: http://www.fao.org/3/a-i3437e.pdf
[2]: Norwegian language source: https://www.agrianalyse.no/getfile.php/134664-1553523670/Dok...
[3]: https://www.ipcc.ch/site/assets/uploads/2018/02/ipcc_wg3_ar5...
[4]: https://en.wikipedia.org/wiki/Projections_of_population_grow....
[5]: https://www.dw.com/en/the-global-food-surplus/a-15452289
Transport has a low impact on the total emissions (and also producing beef is sooo bad) that you could e.g. ship a kilogram of peas several times around the globe and the peas would still win emission-wise against a kilogram of locally produced beef. If you pick another metric, like energy content ('calories') or compare emissions per mass of contained protein, beef is still worse.
[0] https://twitter.com/MaxCRoser/status/1294928556036956162