He wasn't being rude or dismissive to others. He cites repeated examples of being generous and welcoming to passing cyclists who repay his kindness with disrespect. I'd go out of my way for a shop like this.
But he wrote a 1000-word essay about why bike shops shouldn't cater to us and celebrating the failure of shops who do. as both a roadie and a mountain biker who's gotten sneered at by plenty of bike shop employees, this doesn't lead me to believe i'd be welcomed with a smile when i walked into the author's shop.
Man I wish there was less "MC culture" there and more customer service. Where I live it feels so bad that although I have a driving license since a month, I do not fancy the idea of buying one in a shop but rather steer clear from them and buy online.
Which, I am certain, will bite me in the youknowwhat when it will be due for service.