Indeed. However I get the feeling people will just be paying more for this in overheads and fees now.
Looking at it in an abstracted way the incompetence of the end user doesn't devalue the base product beyond the loss of them as a customer in the market. That a batch became 0% recoverable because of a screw up says nothing of the collection rate of the provider any more than the fact refrigerated food rots if left unrefrigerated for 24 hours.