People (at least some %) just trigger on see the company name in the bar - if I gave a pop quick to all your relatives do you think they could accruately manager to describe all the separators and what they mean? ?&/: etc?

They've wanted to remove the URL for AT LEAST 6 years - it's been a well known issue inside google that URL's dont' do a good job showing orgin info.

Didn't they have the origin chip idea way back?

They've been doing this (showing the rest in grey) for a long time.