>why wouldn't I buy access from them directly?
Because far more people are familiar with Mozilla than Mullvad. Knowing they're the same service is just insight that can save a few euro.
Because far more people are familiar with Mozilla than Mullvad. Knowing they're the same service is just insight that can save a few euro.
You're right that they have indeed more brand recognition. Basically, the value proposition is: Out of all the VPN providers, we already did the research for you, to pick one that's trustworthy.
They have only spent effort on a reseller partnership till now, so if it fails to pickup not much Engg effort has been wasted either