in seeking moderate profits, apple has put themselves into a corner. they literally sold the cow, to pay for the donkey's medicine. apple can't argue that users having alternative means to install apps is insecure, as they allow to that on the mac. they also can't argue about anti-competitive practices and monopoly tendencies e.g 30% cut. only way out was if the 30% was a cut directly to the gvt. whoever is running apple services is one of the most sighted exec's in history.