Donated trees in the Amazon Rainforest for each sale
When I first decided to write and publish a book [1] about my experiences of building, marketing and selling a side-project, I've also decided that I would use some of the revenue for a good cause.
About a year back, I came across videos [2] that show the destruction of the Amazon forest and its animal inhabitants.
It is in our responsibility, absolutely everybody, to take a good care for the planet we live on and make it a better place for us and for all. That's the reason why I've decided to contribute towards planting trees in the Amazon Rain forest.
A cool side effect to this - I gifted these trees, each one to each of my readers. They've received a pretty neat E-card with a thank you note
I hope to see more entrepreneurs doing similar feats.
[1] https://gum.co/side-project
[2] https://www.youtube.com/watch?v=bkaV2jJMqe4