Hi, Paul.

Thanks for your comment!

"Ideas" serves as a generic term for stories and writing, sketching and drawing, projects, or virtually any type of work output.

It's through actual doing and practice that you get better. (And specifically if you're working on the areas that are hard and you need improvement. It's not enough to continue doing what you already know how to do, over and over.)

The executing part, as you mention, is key. It's not just about thinking what you could do but about doing and practicing.