Tim Sweeney is really interesting. He coded Unreal Engine 1 and is controlling shareholder of Epic. He gave a speech[0] January at a game conference arguing against the App/Play store 30% mark. I think he has internalized Ben Thompson's FAANG strategy concepts and created the best denunciation of the mindset, in this speech attacking the concept of "owning the customer." He joins Shopify in trying to create platforms in the Gates sense where most of the money goes to consumer and 3rd party. And a lot of his actions, in the short term, are against Epic's financial interests, commodifying and cannibalizing their own dominant market position for the sake of growing game industry TAM and a vision of future interoperability[1].