My impression is that they’re operating entirely without user testing...So are lots of developers, I assume. At this point only certain selected individuals are allowed to transfer their iPhone app to an actual phone, right?
(Unless they're using unlocked phones and the open development kits... which might have been a good idea. But let's assume they don't have the time or inclination to build an entirely separate app with a separate toolchain just to get an early start on user testing.)
So for all I know that wacky scrolling widget will be quite usable. We should strive to suspend judgement.
It was bound to invite ridicule, though, when viewed in a mockup. The odometer widget is such an obvious "duck" (to borrow a Tufte term [1]) that it's hard to avoid the suspicion that it was designed primarily for its looks, with usability as a distant second.
It's also huge. It's hard to believe that's an efficient use of screen space.
[1] "duck": a huge piece of distracting, nonfunctional decoration that's been applied to your graphics, generally for crass marketing purposes. Named in honor of a photo in Tufte's book depicting a roadside stand in the shape of an enormous bird.