“Llama inspired design” is quite amazing for being a conscious design choice. It does look like a llama, but is that a good thing?

Are llamas in the UX toolkit as an animal that is both semi-exotic yet familiar enough to elicit positive reactions.

I encountered a bunch on Peru trails and they were pretty ornery (compared to yaks or sheep) and the 30 or so different Quechua locals I talked with said they were pretty bad as pack animals. So they seemed pretty normal to me and not really some cool animal.