'kinopio' in japanese is a general word meaning mushroom, and kinopio.com just happens to a bicycle store in japan
The demo on the site also uses the wii store music or some recognizable version of it.
The demo song is a mashup version of Drake's hotline bling that I found on youtube. It'd be awesome if Nintendo went after me for using it though, because it might mean that they'd use the iconic tune for themselves again