Yes we see that trend as well. For messaging existing customer its super nice to have messaging and analytics in one place. One common example is you wanna send deals or coupons for people that meet some threshold.

Some analytic features we have on the near term roadmap are features like log rocket where you can get better insight on what the user is doing at the moment. The vision is definitely to become a centralized location for messaging and marketing data. We're still trying to figure out the balance and how much we wanna focus on analytics.