But if it's only about language, no additional perks, then it just isn't worth investing your time.
If continue the parallel with programming languages, there are tons of C-killers nobody knows about. I think, roughly every third programmer in the world tried to write more ergonomical C at some point in their live. And there is Rust. Which is not about ergonomics really but about memory safety combined with comparable performance. No more buffer overflows, no more Heartbleed. People see what they are trading their time on Earth for and the language is getting traction because of that.
This is, of course, only my personal opinion but languages are just thin interfaces over technologies.