> Adjusting prices by demographic is so common in many industries.
And often illegal.
Discrimination based on sex/gender or age is (usually) prohibited in Europe, for example, unless there are very compelling grounds to do so.
And often illegal.
Discrimination based on sex/gender or age is (usually) prohibited in Europe, for example, unless there are very compelling grounds to do so.
From museums to bus fares, europe is littered with discounts for 65+ and <12 or <18.
So is this a case where government run orgs get to price discriminate but business can't, or where the laws make explicit exceptions for gigantic subsets of the economy (I'd call transportation a pretty big sector), or... what? Your claim that price discriminating based on age is illegal in the EU is hard to believe without some proof.