> "Nowhere on Tinder's website, privacy policy, or in its terms and conditions does the company say that it will charge you a different price based on your personal data," Choice's Erin Turner said.

This is the key bit here. You go in expecting a level-ish playing field (it's not really level, obviously, but for other reasons.) Turns out that to even get access to the same service as young people, you have to pay 5 times as much as them. Dating when you're older is already difficult so making it even more difficult isn't exactly great.

Now, the argument here is that Premium is a choice, you don't have to get it. That's true but I still find it unfair that certain categories get an artificially inflated price. I'm fine with discounts for younger people as they tend to earn less (especially queer women, which are noted as having the lowest asking price for Premium.) However, it shouldn't come at the expense of other users.