This is the sort of generalization that leads to countless missed opportunities in the largest parts of America. Aside from the obvious advantages of nearly instantaneous electronic delivery and communication to businesses separated from customers by greater geographic distances, rural communities have a history for adopting technology faster than urban centers; they just don't make as big of a deal out of it.
If you want to see an example of this, visit a farming expo; those guys have had GPS in tractors years before you had it in your car and they have more robotics and telepresence than the majority of "modern" urban offices.