Our team thinks and builds consumer first - we're all fairly young and artistic (some of us were musicians, standup comedians, and prank show hosts in our past lives.)

We started by telling bars this could be a way to talk to your customers during COVID but they wouldn't budge. We then saw business uptake first and thought, this is what we should do, so we decided to go down this route.

Through YC we have been exploring different use cases and thus kept the platform open for anyone to try. I think what we realized is the money is in large conferences and remote teams. There will always be a free tier for consumers and smaller communities, but b2b or b2b2c seems to be the direction to take this.

I'd love to hear more ideas from you but definitely agree a fully open funnel isn't right.