Same for me. I love it. I always avoided the NoSQL things so far since the use-case is mostly unstructured data in comparison to normal SQL databases. I think what most engineers struggle with is just thinking of rows and columns as data. It is a separate thing to create schemas, work with them, inserting data, manipulating data and reading data. These are all different skills. Creating the proper queries is like learning an own language. Most programming languages come up with their own ORMs like the LINQ style of C# (EntityFramework) or all other ORMs like TypeORM for TypeScript, the Django ORM or Hibernate. So overall, to learn how to handle data you have to understand SQL basically + the abstraction layer. Sounds a lot harder than having data in a simple object.

Personally, I was lucky because I had great courses, even in highschool, regarding SQL including: How are rows working, what is normalization, how does it help with data and so on. So naturally I developed some feeling on how to handle database tables.