Ever worked with an enterprise company?
I've worked on a project (in a peripheral role, fortunately) where the entirety of the CIO's mandate was to "use AI", full stop. So the team was tasked with putting together a data warehouse that would collect random logs and app metrics, and then sprinkle AI fairy dust of their choice onto it to generate Insights(tm).
This kind of thing happens all. the time. in large companies where everybody involved wants either money or bullet points for their resume, and the actual outcome is nearly irrelevant.