What I don't get is the authors' assumption that replacing with HTML means replacing with HTML that correctly uses "color, contrast, document structure, tags, and much more", leaves users in "a familiar context", is not "excruciatingly slow to load both on desktop and mobile", correctly employs "chunking, using bullets, subheadlines, anchor links, and accordions", and "show[s] a standard navigation", as opposed to … all that stuff that's actually out there. I don't know about the authors, but, if you give me a choice between a typical web site's idea about the flashy, JavaScript-heavy, animated, ad-laden way that I want to consume information on one hand, and a PDF on the other hand, then I'll take the PDF every time.