The measurements in the article are probably these:
http://www.tepco.co.jp/en/press/corp-com/release/11040506-e....
Up to 200,000 - 300,000 Bq/cm^3 (200 - 300 MBq/L) of I-131, measured at the outflow screen right next to reactor unit #2. (This inside the protective "harbor" of seawalls; there's maps in the TEPCO link). The statutory limit is given there as 0.04 Bq/cm^3.
For comparison, at the ~30 km seawater sampling perimeter, the I-131 measurements don't appear to have exceeded 0.08 Bq/cm^3 (80 Bq/L):
http://www.mext.go.jp/english/radioactivity_level/detail/130...
This explains part of the confusion: they're sampling at the plant, and they're sampling tens of miles out, where the levels are diluted by 6 - 7 orders of magnitude. So wildly different numbers are being reported, but they are in fact consistent.