Hacker News Reader

Comment by Urgo | Hacker News Reader

This is just "Twitch Prime" being rebranded to "Prime Gaming". Twitch is keeping the same name. But I wonder how long until Twitch is also rebranded to Amazon Gaming?

View on HN

This will never happen, quote me on it.

Twitch cares a lot about their brand being separate from Amazon. The risk of being associated too closely with Amazon amongst gamers (who are often quick to cancel/escalate) is just too high, and twitch has fantastic branding and (somehow) tons of goodwill from customers.

This only devalues the twitch brand, which stands completely independent of the Amazon brand just fine

Remember Sunrise before Microsoft bought it?

Big companies do stupid things to non-core product offerings they acquire.

I’m happy for the twitch team getting paid but the writing is on the wall that Amazon will nuke their hard work.

Sunrise was acquired as an acquihire, they never indented to have Outlook Mail and Outlook Calendar.

Your post essentially boils down to “Twitch would never let that happen”, but the problem is that it wouldn’t be Twitch’s decision to make.

You say it will never happen because it would devalue the brand, but acknowledge that the action they are taking right now devalues the brand.

Renaming Twitch to Amazon Gaming would be like renaming Lamborghini to Volkswagen Sports.

Yeah but they just tossed out "Lamborghini Prime" like it was bad bacon.

The nomenclature is thrown off quite a bit by this. Streamers say "Check and see if you have a free Twitch Prime and subscribe"

Seems to be nothing more. I don't see it ever picking up the Amazon name as if there are any issues on the platform, and an streaming platform is going to have them, they don't want a direct association.

I'm a sporadic viewer, but it's not clear what you mean by a streaming platform inevitably having issues?

Twitch has a LOT of issues with their culture and moderation

Can you elaborate?

A lot of streamers have their in-game or in-client user names include "TTV" to let you know they're on the platform and so you can easily find them.

I wonder how streamers would feel having to change their names from something like "ProGamerTTV" to "ProGramerAG" or if it would even happen/matter.

Twitch is one offensive drama after the other. I’d say it’s wiser to keep some distance.

Reply on news.ycombinator.com