It’s a colossal waste of time. An obvious failure mode.

But I think you already know that.

The reality is, as a programmer, you’re never going to convince your non-programmer cofounder to stop wasting time and money on dumb shit.

At least it’s just $10k on a lawyer. Some people blow $100k on branding. Other $60k on executive recruiting. Wait until you get bigger and these people are booking $240k a year in expenses, putting their wives and girlfriends on payroll, renting offices and apartments downtown...