Early Amazon: Shopping cart recommendations

glinden.blogspot.com

11 pointsloboman3 comments

The title is unintentionally misleading, the post is about him implementing the recommended items feature for Amazon's shopping cart - not recommendations on shopping carts as a whole.

The post is only marginal in terms of content, it's cool to hear an inside look but it doesn't reveal anything earth shattering - recommended items is a no brainer for an online retailer with enough sales data to implement it. And not implementing it is missing free money.

It may be a no brainer now, but there were obviously people of a different mindset when he introduced the feature.

It almost feels like we read two different articles. IMO it was a blog post arguing that "innovation comes from the bottom" and that a command-and-control company architecture was bad. The shopping cart thing was just the supporting anecdote.

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