That's my point of view exactly, and I'm really surprised it's this controversial. I would have expected it to be the norm.
I have a customer facing job and I work closely with the customer service department so I'm exposed to a lot of this (I meet customers face to face as well), and it's shocking how rude and abusive some people can get to another human being.
I tell people all the time to stuff their attitude up their holes and start over if they want any help from me. I'm a human being; I will not accept people talking like that to me.
Those customers sure wouldn't accept it if I acted like that to them, why should the reverse be okay?