Why are we against book burning but cheering moves like this?
Because this is not analogous to book burning?
People freely choosing which viewpoints they will use their resources to relay.
Freedom of speech is not (indeed, is opposed to) entitlement to others active participation in your speech. Freedom of speech means you need to convince others of the merits of your speech if you want them to help you spread it.
[0] https://gnet-research.org/2020/06/15/assessing-the-threat-of...
Anonymous accounts run by various secret agencies, trolls, and even just ordinary people who are wrong can cause tremendous amounts of damage to millions of people. These should be banned.