[1] Also speaking from personal experience, unfortunately. Yet it is hard to get a good feeling for how may lives it impacts, because cold statistics [2] don't resonate properly, and many stories occurring in you personal circle are deemed family matters or similar. It's only when you open up with your own problems / problems of people close you, that others open up as well.
[2] Edit to add: https://jamanetwork.com/journals/jamapsychiatry/fullarticle/... - "Prevalence of lifetime and 12-month alcohol abuse was 17.8% and 4.7%; prevalence of lifetime and 12-month alcohol dependence was 12.5% and 3.8%."
1) Pressuring (as opposed to discussing, persuading) anybody to do anything they’ve really got their mind set against is usually fairly toxic behaviour, especially if there are likely to be distinct downsides to that behaviour. Edge cases might be acceptable but generally it’s toxic.
2) It’s a widespread problem due to the widespread adoption of drinking and/or binge drinking practices in many societal groups.
(I speak as a drinker, who I have to admit has sometimes wondered “what’s wrong with you?” when someone is strictly teetotal.)
1. Awareness that alcoholism runs in the family, so better play it safe and not drink
2. Association between alcohol and past trauma e.g. alcoholic abusive parent
3. Past relationship that ended due to ex-partner's alcohol problem
4. Religious conviction
It is much more damaging and much more addictive than most outlawed drugs. To top it off, it interacts badly with almost everything else.