Maybe because for most people intoxicating themselves around others who are intoxicated is an inherently pleasurable experience? You really think basically all cultures in the world have been drinking for the past 10000 years out of peer pressure?

Delusion. It's a child's mindset. As kids they saw their parents and older kids drink alcohol and associated it with an exclusive privilege of maturity. They never grew out of that. They also delude themselves into thinking that they are uniquely immune to the negative effects of the poison they put down their throats.

You make us technical types look bad.