Ask HN: How do I improve marketing without being a domain expert?
I've setup adwords and have been tweaking SEO over time. Between the SEO improvements, the site being live for a few months and the adwords our sales have been slowly but steadily increasing. I've tried contacting blogs and magazines that I think would be interested in this product but haven't received a response from anyone. I've tried social media based giveaways but haven't reaped any benefits from it.
I know the normal answer here is "engage". Start a blog, get into the social pieces, start talking to customers. The problem is that I'm not knowledgable at all about jewelry and I don't use the product other than for a desk toy (I'm male).
My question is, what other marketing should I be looking into?
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