If I told you to list 3 things you're grateful for each day, and hounded and sanctioned you for not doing it, if I talked about all these Nazis I know who incidentally also are not doing it, and meaningfully nodded your way every time, and made fun of you in filter bubbles... wouldn't you just do this minor thing that may actually be beneficial and is unlikely to do harm?
This is the problem, and to use a pandemic to normalize that just makes it worse, morally speaking.