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The selling model sounds strangely like the car buying model. Pre-COVID, even the suggestion that the total price of a car be listed on the car was viewed as idealistic nonsense. Only until a pandemic broke out, did car dealers admit "you're right, we could always sell you a car online"

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I sympathize. I sell stuff without a price tag all the time--it's the trap of having large, high-paying customers and trying to lean down to serve small customers. They're incompatible sales motions, and the effort to set up an entirely independent, second distribution model is very expensive and time consuming so it doesn't seem worth investing in.

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