they can have that space and we are going to differentiate ourselves by leading in this other space
Be careful with this one. It can be illegal to agree not to compete (INAL).
Be careful with this one. It can be illegal to agree not to compete (INAL).
For example, Google trades the sub-thousand dollar laptop market (ceasing development of Chromebooks) for a monopoly in search.
Cartels are usually thought of as groups in the same market colluding, but it's not limited to that. Two companies colluding not to compete in their respective markets is still a cartel.