At the start the only person trying to say it was a gompertz curve was Nobel Prize winner Professor Levitt. Everyone was using the Imperial College model which did say exponential growth and of which the governments around the world used to make policy. So to turn around and say now the models were unfounded is not useful as they were the models that were followed to make huge policy decisions. So it wasn't just people driving clicks, but governments making drastic changes to peoples lives based on these flawed models.

https://unherd.com/thepost/nobel-prize-winning-scientist-the...