So, are there multiple suitors? If so, who? Facebook and Google probably are out because of fear the sale will be disallowed because of their market dominance.
Facebook okay, Google is not even a player in social networking unless you are referring to YouTube, since it is a video platform.
But I feel, fear of competition laws is not the major delimiter in the whole Tik-Tok sale fiasco; This is state initiated after all.
But from a consumer perspective, Please no. We don't need brain numbing, limited attention content flooding the YouTube, it's not like there are no such content already. Artificially prolonged > 10mins content for Ads are the ones featured by YT algorithm, but there are certain gems who make videos purely for telling the world about what they are making in <5 mins videos.
Except that's not Google's doing. YouTube does have an auto-placement option for mid-roll ads, but if you see more than 5 ad breaks, that's usually the uploader's own manual placement. In fact, if the ad placement seems natural, that's probably the uploader's own doing as well, as the auto-placement function is very inconsistent in recognizing good spots to insert ads.