"- what kind of users go to that websites (and does the user searching fit that profile)?
- how much traffic does the website get?
- how relevant the content is to the search term (SEO magic)?
- and, most importantly, does this website fit an acceptable narrative?"
Google analytics seems like a real trojan horse. Surveillance with a side of analytics. Google benefits much more from such a product themselves, compared to the site owner/manager, who supposedly gets thses analytics 'for free'. It's all such a clever and deceptive trick: "just install this small GA snippet and maybe use our tag manager and get detailed insights". I know it's nothing new, but sometimes it just dawns on me how socially accepted all this trickery has become...