>And soon, perhaps commerce will be jammed in somehow?

It already is... About a week or two ago Instagram decided to put the "Shop" or "Marketplace" button where the "Likes" tab button was... And now to get to your likes/follows/etc. you need to go to your profile tab, and find the "heart" button in the top right.

But because the "like" button has been in the same place for the past several years, it's still ingrained in my habits to press where the "Marketplace" button is, so I keep opening the store page...

I can't believe this wasn't on purpose...