Kinspir is finally launched 3 years of work

Not to be a downer on your release, but what is it? It took me following multiple links to get to http://blog.kinspir.com/what-is-kin-spir/, and I still have no idea what you've spent 3 years building.

You may have a great product, and with 3 years of development, you need to spend some time on marketing. Tell us what it is and why we need it. Your 'What is Kinspire' doesn't 'inspire' me to want to use it. I don't get it.