>People don't care about speed

Every statically backed research on customer behaviour I have ever seen says otherwise. The more you slow down the page or app the less customers like and use it or buy the product being sold. As someone with a homemade site for our business I can say that it is extremely easy to be faster than 95% of sites out there and it makes a huge difference, also on Google. Tiny business with homemade website in top 1-3 on Google was mindbaffling easy because everyone use too many external sources and preschool level code. Especially the so-called experts. Most are experts in bloat.