Apple replaces longtime marketing chief Phil Schiller

cnbc.com

4 pointsabouelatta4 comments

Interesting choice of words. Very carefully says nothing about retiring - it seems like he was simply demoted and now just advising Tim Cook.

> Very carefully says nothing about retiring - it seems like he was simply demoted and now just advising Tim Cook.

Apple itself has released this news as a promotion, using the headline "Phil Schiller advances to Apple Fellow". [0]

yes it’s PR speak - does an “Apple Fellow” that manages a few products sound like a step up from Chief Marketing Officer to you?

> does an “Apple Fellow” that […] sound like a step up from Chief Marketing Officer to you?

I didn’t realize my opinion would be important to anybody. Though I won’t answer your question, thank you for asking!