In business, if you have a product nobody wants, you generally fail. If you have no means of capitalizing your company, you generally fail. But if you turn the product into a money-printing machine, you will resolve other problems with enough iterations. Sales momentum does not make your startup immortal but sets the company on a better trajectory than another startup with amazing culture, great passion, but no customers/revenue.
I worked for one that (on average) spend 950 euro to sell a 1000 euro product that isn't worth 5 euro. (It was extra "funny" since I just gave up trying to "sell" a similar vastly superior product for free. "Suspiciously cheap" was my potential clients verdict 99% of the time. After all, from all angles, every day of the week, they were offered the same product for 1000 euro!) I never sold anything working there but that was perfectly normal.